Our Story
On-Trend, Quality Furniture Has Never Been This Affordable
We’re not just another ‘fast furniture’ company.
We work directly with local designers, makers, sell straight to the people who'd live with them, and let the savings land where they belong.
Beautiful, well-made furniture, without the markup that was never really yours to pay.
The Upper East Difference.
We believe beautiful, well-made furniture should be within reach of every Australian home. Here's what makes Upper East different.
Designed here, for here
Every piece is designed in-house with a distinctly Australian sensibility - soft arches, fluted detail, and warm wood tones, shaped for our homes, our light, and the way we live. Designed to feel at home here, because that's exactly what it was made for.
Quality you can feel
We oversee every step, from material selection to final finish. We choose engineered board with premium finishes where it works harder and ships smarter. Every grain, edge, and curve meets a standard you can feel the moment you touch it.
Honest value
Beautiful design shouldn't carry an impossible price tag. By designing our own pieces and working directly with our makers, we take out the markup that has nothing to do with the furniture — the showroom, the middleman, the brand tax — and pass what's left to you. Design-forward furniture, at prices that make sense, without cutting corners.
MADE HONESTLY
We understand that our customers care about where their products come from and the impact they have on the environment. That’s why we work closely with our suppliers to ensure that they meet our high standards for sustainability and ethical practices. Our suppliers are held accountable for adhering to our strict code of conduct, which covers areas such as fair labour practices, environmental responsibility, and safe working conditions.
In addition to our commitment to sustainability, we are also dedicated to providing fair and just working conditions for our employees and those of our suppliers. We believe in providing safe and healthy work environments, as well as fair compensation and opportunities for growth and advancement. That’s why we require all of our suppliers to comply with our Supplier Code of Conduct, which includes provisions against slavery, human trafficking, and forced labour. Our suppliers are also required to comply with all relevant laws and regulations, including those relating to modern slavery.
Make Home Your Favourite Place In The World
Home isn’t just where your heart is – it’s where you spend most of your time. Why not furnish it exactly the way you want? Invest in comfortable, high-quality pieces that make you feel at home the moment you step foot inside.
- Love being home
- Furniture for every room
- Delivered directly to your door
Beautiful design, made honestly, delivered efficiently.
Most Upper East pieces are made from quality engineered board with premium finishes — chosen because it holds a precise, even surface, takes our signature fluted and arched detailing beautifully. Select pieces are crafted in solid timber, and we'll always say so clearly — right on the product page — so you know exactly what you're bringing home. No guessing, no fine print.
Better for the price, and better for the planet.
We ship smarter. Our pieces pack flat and compact, which means we fit far more into every delivery — fewer trucks on the road, lower delivery emissions, and a lighter footprint on the way to your door.
Beautiful design, made honestly, delivered efficiently. That's the whole idea.
The Upper East team